Eight Branches is a traditional Chinese medicine college based in Toronto, Canada.
Role
Project Management
Web Development
Graphic Design
Team
Sarah Wong (lead design)
Leah Wei (design & strategy)
Judy Gu (photography)
Tools
GatsbyJS
Netlify CMS
Framer Motion
Figma
Date
2021
Project Objectives
The challenge for Eight Branches was to offer a friendly user experience for their older demographic, while simultaneously touching upon modern design trends in order to appeal to young professionals and stand out from competing colleges.
Brand Position
Following a thorough strategy phase which consisted of market analysis and user research, our team created a visual system that would reflect the compassionate, approachable and professional values of the college.
With the college’s future growth in mind, we created an expansive brand book that set specific guidelines for brand applications. Download the PDF here.
Migrating away from Wix, it was important that the faculty easily bring changes to the site without ever having to touch the code.
The website features an expansive CMS solution that empowers the staff to modify their curriculum, create bulletin board posts, add new faculty members, and more.
The stamp logomark is central to Eight Branches' visual system. When use of the full logomark may not be appropriate, it can be used on its own (middle). The border radius can also be used to frame images (right). The leaf forms within the stamp can be used as a pattern for other applications (left).
