Eight Branches is a traditional Chinese medicine college based in Toronto, Canada.


Project Management

Web Development

Graphic Design


Sarah Wong (lead design)

Leah Wei (design & strategy)

Judy Gu (photography)



Netlify CMS

Framer Motion




Project Objectives

The challenge for Eight Branches was to offer a friendly user experience for their older demographic, while simultaneously touching upon modern design trends in order to appeal to young professionals and stand out from competing colleges.

Picture of Eight Branches advertisements, printed large against a green wall background.

Brand Position

Following a thorough strategy phase which consisted of market analysis and user research, our team created a visual system that would reflect the compassionate, approachable and professional values of the college.

With the college’s future growth in mind, we created an expansive brand book that set specific guidelines for brand applications. Download the PDF here.

Picture of high fidelity website page mockups.
Picture of high fidelity website page mockups.
Screenshot of a CMS page.

Migrating away from Wix, it was important that the faculty easily bring changes to the site without ever having to touch the code.

The website features an expansive CMS solution that empowers the staff to modify their curriculum, create bulletin board posts, add new faculty members, and more.

Image of mock social media posts.

The stamp logomark is central to Eight Branches' visual system. When use of the full logomark may not be appropriate, it can be used on its own (middle). The border radius can also be used to frame images (right). The leaf forms within the stamp can be used as a pattern for other applications (left).

Picture of a person holding the Eight Branches course curriculum brochure.
Picture of various page spreads.
Picture of the Eight Branches logo on a hat.
Mock billboard advertisement image

Next Project

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mockup of the Wonder Works website on a MacBookmockup of the Wonder Works website on an iPhone 13